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A Small Price to Spay
Animal welfare advocates agree: The best way to reduce the heartbreaking volume of animals euthanized by overcrowded shelters is to prevent unwanted litters. But when times are tough, a lot of pet...
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Trademarks can be Rough Sledding for Nonprofits
The Star Tribune reports on a feud between the Susan G. Komen “Race for the Cure” and small nonprofit also dedicated to fighting breast cancer. In a formal opposition to a trademark registration, Komen...
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Making Some Headway
In 1970, a small group of parents in Richfield, MN began meeting in a vacant commercial space to discuss the needs of suburban families that were not being met by more urban-centric programs. Their...
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The Dogs of War
There was a time when publicly attacking the The Humane Society of the United States (HSUS) would have been like attacking Mother Teresa. How could anybody be against helping animals? But social...
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All about the Small
More than a year ago, Pollywog was approached by a Minnesota nonprofit organization with the generic and unwieldy name, Resources for Child Caring (RCC). Over its forty year history, RCC had grown from...
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Think Ink
Small businesses and nonprofits need all the free PR they can get. Fortunately, any size business can have a powerful brand name, and powerful brand names attract the media. That’s because reporters...
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Stouts for Snouts
Ever since I adopted my first dog a few years ago, I’ve been an avid supporter and volunteer for the local Golden Retriever rescue organization, Retrieve a Golden of Minnesota (RAGOM). And whenever...
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A Movement for Animals
An estimated 3-4 million animals die in America’s shelters every year—the tragic result of pet overpopulation. Our client, Animal Humane Society, launched a bold initiative this year to help change the...
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